Objective data and insight for better, evidence-based decisions.


Founded in 2000, we are the leading customer and reputation research and advisory company serving the commercial insurance industry. We provide global commercial insurance leaders with data, insights, advice and support tools to achieve their organisations’ essential objectives.

Navigating a world of change, our clients are looking for the right strategies and effective implementation to succeed.

Our data is objective and derived from expert-led primary research among the marketplace participants that matter, enabling clients to make the right, evidence-based decisions on their critical issues. Our lead metrics such as NPS are adopted by clients as management KPIs and are often used to support marketing claims.

Our rich database, together with our in-depth knowledge of the industry and its people, enables us to advise our clients in a practical, action-focussed way.


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Our focus is on: