A 360 market interpretations of a clients' brand development. A strong, clearly positioned brand identity is increasingly important to create competitive advantage in the financial services sector.

Enable the [client] to communicate with the clients and prospects in a way that ensures it will be first choice for the work at which it excels and that will enable it to grow profitably.

Create a single culture with clear leadership, personal responsibility, commitment to quality, empowerment, flexibility and a customer-focused claims business that is at the heart of the clients proposition.

Evaluate the internal and external interpretation of client needs and company performance. Review effectiveness and output from multiple branches of the company. Insight into the key challenges facing teams.