Global Brand Monitor
The Global Brand Monitor is a quantitative brand tracking study achieving a robust baseline measure of your brand position across the world.
Client expectations and competition are constantly evolving: knowing where to focus is vital for measuring performance against objectives.
The outcomes of the Report help to create efficiency, helping you to know where and when to apply resource to achieve objectives.
The Global Brand Monitor provides critical insight into your brand awareness, Net Promoter Score, familiarity vs favourability, shortlisting (consideration) and marketing recall and channel usage.