North America Insurer Brand Monitor
The North America Insurer Brand Monitor provides independent, evidence-based insight into how brokers perceive insurer brands in the US and Canadian commercial markets.
Built on direct feedback from brokers, this ongoing research programme delivers valuable intelligence on brand reputation, marketing effectiveness, and competitive positioning—helping insurers to better understand their market presence and performance.
The commercial insurance landscape in North America is evolving rapidly. With shifting market conditions and broker expectations, staying ahead means understanding how your brand is positioned—and why.
This Report helps insurers identify strengths and weaknesses in real time, fine-tune their marketing strategies, and track the impact of brand initiatives across the region.