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LIM bg 2022

North America Insurer Brand Monitor Trends

Key Trends September 2025

The North America Insurer Brand Monitor delivers a clear, independent benchmark of insurer reputation and underwriting performance in the US and Canadian commercial insurance markets, based on direct feedback from the brokers who work with them.

This first edition of the North America Insurer Brand Monitor Trends spotlights the key developments emerging in the market. These insights help insurers sharpen performance, improve service, and ultimately raise the bar for brokers across the industry.

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