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Zurich drops "Z" from social media branding to support Ukraine
Global insurance giant Zurich has removed the letter ‘Z’ from its social media presence after the letter became adopted by some as a...
Mar 31, 20221 min read
Are you an Adidas, Nike – or perhaps a Prada trainer (sneaker!)?
A first-hand interpretation of brand positioning by Julian Steedman, MD, Brandex & Insurindex. Nike and Adidas have been competing to...
Mar 30, 20223 min read
Powered by Gracechurch: Insurindex
Insurindex is a joint venture between Gracechurch, the commercial insurance market customer reputation and research specialist, and brand...
Mar 17, 20222 min read
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