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Why brand-building is essential to growth
New research analysis conducted by ICMR and Gracechurch shows that leading Insurance CEO's should now treat brand development as a...
Sep 13, 20223 min read
What is Insurindex?
A quick-fire interview with Ben Bolton, MD of Gracechurch about our sister company Insurindex – what it is, what it does and why it's making
Jul 29, 20223 min read
Insurance leaders – time to change the conversation
The current talent shortage has led to a growing number of voices calling for the sector to recognise that it has a brand problem
Jul 14, 20223 min read
The Importance of Brand
Ben Bolton, Managing Director for Gracechurch recently joined Peter Mansfield from RPC on the Insurance Covered podcast: the podcast that...
May 9, 20221 min read
How should insurance brands act in desperate times?
In an uncertain world, Insurer brands need to act with authentic purpose. Geopolitical upheaval creates enormous challenges for global...
Apr 27, 20223 min read
Burgess & Bolton: Insuring trains, planes and automobiles… + P&O!
Covered in this episode: Lloyd's financial results, The P&O Ferries scandal, Reputation, Lloyd's Market scandal, e-Trading
Apr 19, 20221 min read
Overall ranking shows generally low opinion of insurers
Insurindex has released its latest index: the leading London Market Underwriting Employer Brands. Attracting and retaining talent has...
Apr 11, 20222 min read
Insurindex: “Underwriter opinion of London insurers as employers is extremely low”
Ben Bolton from Insurindex reflects on a new employment survey which reveals the obstacles facing insurers as employers and how they can...
Apr 5, 20223 min read
Zurich drops "Z" from social media branding to support Ukraine
Global insurance giant Zurich has removed the letter ‘Z’ from its social media presence after the letter became adopted by some as a...
Mar 31, 20221 min read
Are you an Adidas, Nike – or perhaps a Prada trainer (sneaker!)?
A first-hand interpretation of brand positioning by Julian Steedman, MD, Brandex & Insurindex. Nike and Adidas have been competing to...
Mar 30, 20223 min read
Powered by Gracechurch: Insurindex
Insurindex is a joint venture between Gracechurch, the commercial insurance market customer reputation and research specialist, and brand...
Mar 17, 20222 min read
Soft underwriting skills are a strong predictor of profitability
Argenta Private Capital Management’s recent independent analysis of Gracechurch’s Leading Underwriter dataset highlights a positive...
Mar 14, 20221 min read
The evolution of the insurance tech ecosystem
Will Insurtech partnerships polish or tarnish your brand? Ben Bolton, managing director of Gracechurch Consulting, took part in a...
Feb 17, 20223 min read
Burgess & Bolton: Brand and Communications
Season 5 Episode 11. Ben Bolton and Jeremy Burgess discuss the hot topics in the news including: Gallagher completes acquisition of...
Dec 17, 20211 min read
Addressing the talent challenge in the insurance industry
Attracting and retaining the right talent is one of the top challenges for insurers right now, with a shrinking and non-diverse pool to...
Nov 29, 20213 min read
Burgess & Bolton: Branding, reputation and change
Season 4 Episode 3. We talked to John Muir about his experience of change and transformation in the London market, what needs to be done...
May 7, 20211 min read
After the storm: 6 things that will l matter most for the London Market post-pandemic
Experts say that life after major crises tends not to change as much as we imagine. So, with this in mind, what changes might we expect...
Apr 24, 20202 min read
A twist of lime: highlights from the IICF Leadership, Innovation and Diversity conference
Last month I attended the Leadership, Innovation and Diversity Conference, an Insurance Industry Charitable Foundation (IICF) event aimed...
Apr 3, 20192 min read
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