top of page

The Importance of Brand

Ben Bolton, Managing Director for Gracechurch recently joined Peter Mansfield from RPC on the Insurance Covered podcast: the podcast that covers everything insurance.


In this episode Ben and Peter discuss the growing importance of brand in commercial insurance, including:

  • Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industry

  • What makes a 'power brand' and a 'challenger brand'

  • A general view of how strong brands are within the insurance world

  • How a strong brand can be created and maintained

  • Why brand is becoming increasingly important to consumers


Listen to the podcast on Spotify or Apple


41 views0 comments

Recent Posts

See All

Comentários


bottom of page