Ben Bolton, Managing Director for Gracechurch recently joined Peter Mansfield from RPC on the Insurance Covered podcast: the podcast that covers everything insurance.
In this episode Ben and Peter discuss the growing importance of brand in commercial insurance, including:
Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industry
What makes a 'power brand' and a 'challenger brand'
A general view of how strong brands are within the insurance world
How a strong brand can be created and maintained
Why brand is becoming increasingly important to consumers