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The Importance of Brand

Ben Bolton, Managing Director for Gracechurch recently joined Peter Mansfield from RPC on the Insurance Covered podcast: the podcast that covers everything insurance.

In this episode Ben and Peter discuss the growing importance of brand in commercial insurance, including:

  • Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industry

  • What makes a 'power brand' and a 'challenger brand'

  • A general view of how strong brands are within the insurance world

  • How a strong brand can be created and maintained

  • Why brand is becoming increasingly important to consumers

Listen to the podcast on Spotify or Apple

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